It is said that women shop while men only buy. The marketing professor at Wharton, Stephen J. Hoch says, that the shopping behavior of men differ widely from that of women. To women, shopping is like the experience of interpersonal communication following the latest trends of fashion while, men consider shopping to be a process of picking up something from the shop that they had planned to buy before going to the market. To men, buying clothes is nothing but an assignment to get completed as early as possible. The…
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