The success of an e-commerce business depends on the exposure it receives. Simply put, the business will have higher sales if it can establish a wider connection with its targeted audience. But how can it expand its reach beyond computers and laptops? In the world where Internet usage through mobile phones is slated to overtake the traditional ways within the next two years, designing your e-commerce website to facilitate mobile commerce (or m-commerce, in short) will perhaps be the best survival strategy.
The question which will perhaps be the first to come to your mind is: “what are the benefits that I am going to reap from m-commerce?” Here are some of the advantages of mobile commerce or m-commerce which you may like to know about:
#1. Convinience: E-commerce had made shopping fun and easy in the last decade. But previously in order to shop online, you needed to sit infront of a computer or a laptor. With the arrival of m-commerce, you can shop using your mobile phone and from any location.
#2. Time Efficient: You do not need to wait for a computer or a laptop to load while making transcations in m-commerce. All you have to do is press just a couple of buttons, and you are good to go.
#3. Easy Connectivity: There is no need for a Wi-Fi connection or a modem to be set up. As long as the mobile device is receiving network signals, the transactions in m-commerce can be carried out with ease.
#4. Personalization: Usually, a mobile device belongs to one single person at a time. This means that an individuial has the choice to do anything with the device, without anyone else getting to know about it – modify the contact information, change the view settings, adjust the wallpaper while making payments or sending e-mails.
#5. Flexibility: Mobile users can choose to remain available while surfing or making a m-commerce transaction. This means that they can be online, as well as be accessible to accpet calls or read messages.
After having gone with desktop monitors, you might find it difficult to adjust to the small screen of mobile devices. However, carrying something in your pocket with which you can shop online from anywhere and anytime is something which is completely mind-blowing.